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PAK SAAF

PAK SAAF

CREATIVE CAMPAIGNS | PRINT | VIDEO

How did we make this newly amalgamated group of Amersham, Aylesbury and Wycombe Colleges stand out to prospective students?

With a gutsy campaign that they couldn’t ignore.

OVERVIEW

Pak Saaf aimed to expand its customer base and strengthen its presence across key cities in Pakistan. We partnered with them to build a stronger digital presence and generate genuine, high-quality service inquiries through targeted performance marketing campaigns.

WHAT WE DID

Lead Generation Campaigns: Launched targeted Meta campaigns to promote Pak Saaf’s cleaning and facility management services and generate service inquiries from potential customers.

Audience Targeting: Refined audiences based on location, demographics, household needs, and service interests to reach customers actively looking for professional cleaning solutions.

Creative Optimization: Developed engaging, trust-focused creatives highlighting professional equipment, quality service, hygiene, convenience, and Pak Saaf’s wide range of cleaning solutions.

RESULTS

3X increase in qualified service inquiries

40% reduction in cost-per-lead

Consistent monthly inquiry pipeline across key cities

Stronger brand visibility and awareness in the professional cleaning market

Increased demand for sofa, carpet, deep cleaning and facility management services

OVERVIEW

Pak Saaf, a professional cleaning and facility hygiene company, wanted to expand its reach and become the trusted choice for water tank cleaning, fumigation, and deep cleaning services. We partnered with them to create a results-driven digital strategy focused on generating quality leads, increasing customer trust, and scaling recurring service bookings.

WHAT WE DID

Lead Generation Campaigns: Planned and executed targeted Meta and Google ad campaigns focused on homeowners, residential communities, and commercial clients searching for reliable cleaning and hygiene services.

Website & Service Optimization: Improved service presentation, mobile responsiveness, inquiry flow, and call-to-action placements to create a smoother customer experience and increase conversion rates.

Performance Branding: Designed impactful creatives and persuasive copy that emphasized hygiene, safety, professionalism, and timely service — positioning Pak Saaf as a trusted cleaning partner for homes and businesses.

RESULTS

Significant increase in service inquiries and bookings

Improved conversion rates from paid advertising campaigns

Reduced cost per lead through optimized targeting strategies

Stronger customer trust and growing brand recognition in the cleaning services industry

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