How did we make this newly amalgamated group of Amersham, Aylesbury and Wycombe Colleges stand out to prospective students?
With a gutsy campaign that they couldn’t ignore.
How did we make this newly amalgamated group of Amersham, Aylesbury and Wycombe Colleges stand out to prospective students?
With a gutsy campaign that they couldn’t ignore.
Anyone can do good marketing to students, but great marketing takes real skill. We wanted help the Buckinghamshire College Group to cut across the noise and create a truly aspirational new communications approach. A campaign that would help their new brand come out of its corner punching. Our initial brief was for a simple prospectus. When the client team saw what we were proposing, the campaign parameters quickly expanded.
We sifted through lots of concepts but kept coming back to one: Futureproof. The idea of students with mutant superpowers assembled as one, fearlessly taking on the world. Invincible. Undaunted. Primed to conquer tough job markets and secure their future. But that wasn’t enough. We also wanted to make the marketing real by heroing real-life students and showcasing the different courses and skills they can arm up with.
The result was a sumptuous new campaign that cuts through the usual outdoor advertising and inbox clutter. We conducted the photoshoot and then our in-house studio worked tirelessly to craft a filmic world you could believe in. We worked with some expert videographers to splice photos and deliver powerful, slo-mo video enhanced with cracking special effects. The results were visually lush, the copy bold and plain-speaking. Our clients were blown away.
Pak Saaf, a professional cleaning and facility hygiene company, wanted to expand its reach and become the trusted choice for water tank cleaning, fumigation, and deep cleaning services. We partnered with them to create a results-driven digital strategy focused on generating quality leads, increasing customer trust, and scaling recurring service bookings.
Lead Generation Campaigns: Planned and executed targeted Meta and Google ad campaigns focused on homeowners, residential communities, and commercial clients searching for reliable cleaning and hygiene services.
Website & Service Optimization: Improved service presentation, mobile responsiveness, inquiry flow, and call-to-action placements to create a smoother customer experience and increase conversion rates.
Performance Branding: Designed impactful creatives and persuasive copy that emphasized hygiene, safety, professionalism, and timely service — positioning Pak Saaf as a trusted cleaning partner for homes and businesses.
Significant increase in service inquiries and bookings
Improved conversion rates from paid advertising campaigns
Reduced cost per lead through optimized targeting strategies
Stronger customer trust and growing brand recognition in the cleaning services industry