Igel needed to convince existing customers to upgrade to their premium plan.
You know what they say, go big or go home.
WE HAD A LOT OF FUN WITH THIS CONCEPT. WHO KNEW WINE GLASSES GOT THAT BIG?
Igel needed to convince existing customers to upgrade to their premium plan.
You know what they say, go big or go home.
Following the success of the Perfect Partners campaign with Citrix, IGEL Technologies asked us to come up with another campaign to convince existing users to upgrade to their premium plan, the Enterprise Management Pack (EMP).
We came up with ‘GET MORE!’ – a bold and humorous concept to capture the attention of existing IGEL users and a targeted LinkedIn audience. We combined the GET MORE slogan with larger-than-life imagery to inject a sense of fun and grab attention.
A dedicated landing page, a 5-month LinkedIn campaign, email and direct mail helped attract attention, but we think the enormous 750ml-capacity, branded wine glass was the real star of the show.
The campaign worked a treat, increasing traffic to their sales team from customers asking about the EMP.
