Avery are always one step ahead of the competition.
After working on previous campaigns for them, the latest challenge was in the classroom.
Avery are always one step ahead of the competition.
After working on previous campaigns for them, the latest challenge was in the classroom.
We love working with Avery, and we’d like to think we’re half as versatile as they are. One day we’re supporting their labels for the ‘At home with Avery’ range, then we’re busy promoting the launch of their antimicrobial film labels to help fight the spread of viruses. Now, we’re helping them keep things together in the classroom with their new ‘Back to School’ range.
As it was supporting Avery’s move into a new market, there was plenty of pressure on our campaign for their ‘Back to School’ range of labels for shoes, lunch boxes, clothes and stationery. Our work was as innovative as the products. Based around the thought of ‘Love me, don’t lose me’, the campaign used a different illustrated character to promote each product online.
With their inventive minds, we can never be quite sure what Avery will come up with next. Whatever it is, we’ll be ready to help them make sure their next new range of labels sticks in the marketplace.
